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Posted On: 02/28/2014 at 05:00 AM |
News from: Massively.com
Filed under: Business Models, Game Mechanics, MMO Industry, Opinion, Guild Wars 2, The Daily Grind, Miscellaneous, Buy-to-Play
The infamous marketing phenomenon known as the lockbox has been the subject of much disdain since F2P took over the MMO market because lockboxes are perceived by players to be an annoying lottery mechanic, but they don't seem to be going away. Studios like Cryptic have gone on record as saying they're incredibly profitable, and that means lots of players do buy them (or the keys to open them, as the case may be).
Or do they? The top-supplied item on the Guild Wars 2 auction house is the locked Black Lion Chest. As of this screencap last week, almost 7,000,000 lockboxes are sitting on the market unbought, waiting for someone with a purchased or looted key to come along and crack them open. Add to that number the 50 or so sitting idle in my bank! That's a lot of dropped lockboxes that failed to entice someone to whip out his wallet and pay for a key.
Are you among the resistant players, or do you play the MMO lockbox game?
Every morning, the Massively bloggers probe the minds of their readers with deep, thought-provoking questions about that most serious of topics: massively online gaming. We crave your opinions, so grab your caffeinated beverage of choice and chime in on today's Daily Grind!
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The Daily Grind: Do you play the MMO lockbox game? originally appeared on Massively on Fri, 28 Feb 2014 08:00:00 EST. Please see our terms for use of feeds.
Read More at: Massively.com
Benjamin Foghladha
Community Manager, SanctumofRall.com
Founder and Activities Director, The Gaiscioch Family [GSCH]
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